Maui Reflections

Maui Reflections

Photo shoot with the new decal It’s hard to believe I started Project Cedrus nearly 3 years ago. A recent trip to Maui for some product testing and a break from Seattle winter gave me some time to reflect on this experience. I actually began thinking about improving...
Identity

Identity

Dorsal, Cedar, Feather One of my favorite stages of starting a business is the branding process, likely because it gives me the opportunity to work with skilled creative types who I’ve always envied deeply, yet the process feels so foreign when compared to the...